The Brand
The impending consequences for the labour market situation in the industry so under no circumstances are limited to the location environments of the manufacturers such as importers. Rather is nationally by one before standing, wildfire-like effect to go out. The previously practised, classic pattern of the cost shift to suppliers such as dealer on the part of corporations are exhausted. Especially the threat of many commercial enterprises will be given lack of income from the past, further tighten and relentlessly expose the limits of the current distribution system. In particular the realization is space need access, that there no viable alternative an inseparable from close entwined marketing of commodities new cars and used cars to a realistic perspective on mutual market responsibility, on possibilities and limitations of consumer behaviour as well as on the need. 3. the ritual, usually annual, continuous increases in list prices (non-binding price recommendations or UPE) by automobile manufacturers and importers until recently, which are justifiable not only with technical innovations in new automobiles, have resulted in the past decade nearly a doubling of the average list prices. In the wake of you rose to pages of Commerce, attached to the UPE and reduced to the margins, fixed purchase prices of the dealer.
This was usually with an increased financial burden Dealer financing who accompanied by, which also grew to new vehicle stocks due to margin generally practiced, cuts in the industry with the time. For the transport of new car sales were on the other hand with the instrument of the brand community-based, advertising – Recalling the restrictive participating retailers”- offered discounts for vehicle sales and trade-in – funding, where hardly a dealer could avoid. So advertised vehicle prices were often below the dealer cost and were certain additional services E.g. in the field of advertising, equipment certification, to provide training and investment, which in many cases led to further restrictions of financial margins across the trade finally compensated by premium payments under the proviso.
