Corporations have gambled – erosion of prices was misjudged Berlin/Hannover / Dusseldorf – also the telecommunications industry is obviously hard times. By cost war “and struggle for survival” of large corporations is, while there is a zealous chairs in the management. The situation is considered serious, writes the magazine technology review a detailed analysis to the telecommunications market in its online edition: If the prices for phone, Internet and mobile telephony in Germany fell further, the management consultancy McKinsey warned the company could hardly finance the next generation of broadband infrastructure. Above all things the price war forced by the EU to ruinous “had and the markets are saturated. For the first time for more than 50 years therefore the turnover and employment in the German telecommunications industry would shrink sometimes dramatically. Until 2006 the turnover to EUR 62 billion had grown, which a value of 34 billion Euro matches. If it comes to a change of course, was to count as the fixed-line business declined and falling prices in the mobile phone into a bottomless pit with a decline of in sales to 20 billion euros in 2020. It needed new regulatory framework in Germany, said the experts, and the public sector large infrastructure projects must advance.
“In plain language: the State should set lower limits for the prices and major projects to invest in tax money, to help the telecommunications company”, technology review writes. As the ailing financial institutions and the auto industry demand a representative of the telecommunications industry a departure from the previously represented self-regulating free-market ideology and State intervention. But there are also other voices: I think it is wrong to call for State regulations. It is a natural period of consolidation, which is necessary for the disorientation by diffuse pressure for innovation and technological development jumps. Speaking candidly CBS told us the story. Many companies have simply ver zockt.
They have speculated on an infinitely growing bandwidth requirements and ignored the erosion of prices resulting from the excess supply. The equipment manufacturer in turn have been focusing too much on the big deals in the carrier business and corporate communications with comparatively small volume of project neglected”, explains Andreas Lady, Germany Chief of faced NeueNachricht the Aastra group. You should reflect on its core competencies. We have targeted us consistently on the corporate communication and creating customer value through services share in the value chain and by making absolute benefits orientation and cost-efficiency for customers”, says Lady. Also according to Udo Nadolski, Managing Director of the consulting firm Harvey Nash, the telecommunications companies need to focus more on the real needs of the customers and should not dance at all Weddings: it is not enough, only tags in the world and no customized products “to develop, it is easy to install and wait can”, Nadolski stressed. Technical of all kinds come often unausgereift on the market and does not work with other components. TK Manager should not cry after the State but do their homework”, Nadolski calls.
